POSTED 22 October 2018 TV and Advertising

Rightmove Premium Listing - What is it?

If you’re struggling to sell a property it can be expensive, not to mention disheartening. To reach a larger audience and increase the chance of shifting your home, it can sometimes be cost effective to spend more money on your marketing, which is where Rightmove’s Premium Listing can help.

Rightmove

Created in 2000 as a joint venture between Halifax, Countrywide, Royal & Sun Alliance and Connells, Rightmove is the UK’s largest online property portal.

The website lists properties being sold through estate agents, which appear as ads to users scanning the site for homes. Searches on Rightmove can be narrowed down by using a number of different criteria, including area, property type and price.

Private sellers (those not being represented by an estate agent) are not able to list their home on Rightmove.

What are Rightmove's 'Premium Listings'?

Some of the ads on Rightmove are slightly larger than others and feature four images per property rather than the standard two. These are Rightmove Premium Listings.

The idea is that larger ads with a greater number of images stand out to users. This can help to increase interest and speed up the selling process.

According to Rightmove statistics, Premium Listings can attract up to 35% more views than regular ads, while properties that are Premium Listed sell on average up to 30% quicker.

How to get a Rightmove Premium Listing

Because your listing is published via your estate agent, you will have to inform them if you want to go premium on Rightmove. Unsurprisingly, an estate agent will charge you for the privilege – there is no set price but this normally costs around £100.

However, this is a one off payment so once you have a Premium Listing, it will remain so until you sell your house or remove it from the market.

rightmove premium listing 

Is it worth the extra cost?

Selling a house is not cheap, so you’ll have to think carefully about whether or not spending more money on the marketing is a worthwhile investment.

  • If you’re selling a property in a particularly competitive area.
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  • If there is an abundance of similar properties on the market.
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  • If your property hasn’t received as much interest from buyers as you would have liked.
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  • If your property has a lot of unique selling features. The extra images that you’re permitted can help to show these off to the fullest.

Other selling portals

Spending extra on marketing to sell your home isn’t for everyone, so before you shell out on a Rightmove Premium Listing you may want to try getting your property published on other websites first.

By listing your property on as many portals as possible, this may help you to reach a greater audience and improve your chances of securing a sale.

Other options include:

  • Zoopla
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  • Prime Location
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  • Property Network

In general, you won’t be able to list your property as a private seller, so you should ask your estate agent to do this on your behalf. House Network offer a discounted package, providing both Rightmove and Zoople Premium Listings at only £179.