POSTED 22 August 2018 General

Does A Property's Aroma Alter A Potential Buyers Perception?

Baking bread or brewing fresh coffee used to be the top-tip when selling your home but according to online estate agency, House Network, buyers are looking for a well presented property, with the right scent.
  • House sales are set to rise again as the summer holidays finish
  • A slowing of sales has led to a buyers-market, so sellers need to market their property in the right way
  • The first three weeks are the most important marketing time so it is important to make the right impression

House Network, has been carrying out extensive research into whether or not the aroma of a house can alter a potential buyers perception of the property, encouraging or discouraging a sale.

"Access to online information and more savvy and switched on buyers means that it is important to make a good first impression when putting your house on the market.  We know that the most important time for a sale is the first three weeks, but it only takes one thing to put off the client and they will go online again and look for another property.  The feedback we have had from buyers is that whether a house or flat is light or dark, or has a fresh or musty smell can be a deciding factor.  So we are trying to find the scent which makes a difference.” - Says Founder of House Network, Mark Readings

House Network have create a short survey (5 questions) that looks to see how people feel about the smell of a property when looking to buy it. The link to the survey can be found below.

https://www.housenetwork.co.uk/?id=HNWP&pid=scentsurvey

Coffee or cookies used to work in the past, but now house buyers take note of background scents from candles and diffusers, so we have commissioned a survey to find out whether it is sandalwood, vanilla or cardamom which helps make a viewing into a sale.”  Added Mark.

House Network continues to put service first, understanding the importance of an efficient sale and ensuring that every property is seen to its fullest potential, and hopes to be able to create a unique home scent for all House Network customers.

When the result of the survey is known House Network will work with a specialist organic candle and diffuser company to produce a fragrance which will help clients sell their properties.